Submit your entry for the Logo Design Contest for DigiHaat by MyGov and DPIIT and win prizes worth Rs. 25k. Submit by December 10!

About DigiHaat

DigiHaat is a nationwide digital marketplace focused on inclusivity, transparency, and affordability. “Haat” means traditional marketplace, emphasizing accessibility and a diverse range of products and services for customers from all backgrounds.

About the Contest

DPIIT, Nirmit Bharat and MyGov invite citizens to design a logo that embodies DigiHaat’s core values— inclusivity, diversity, transparency, and affordability—while remaining versatile, memorable, and scalable for use on app, website, and marketing materials.

Logo Design Contest for DigiHaat by MyGov and DPIIT
Logo Design Contest for DigiHaat by MyGov and DPIIT

Key Design Elements

  • Inclusivity & Diversity: Reflects a welcoming, unified community of sellers and customers from across India.
  • Affordability & Transparency: Conveys trust and fair pricing.
  • Modern Digital Appeal: Clean, tech-inspired aesthetics with a modern look.
  • Color & Typography: Warm and cool tones, easy-to-read typography that scales well.
  • Inspiration: Blend traditional marketplace elements with digital aspects to represent DigiHaat’s bridging of tradition and technology.

Contest Deliverables

  • Primary Logo: Full-color version for digital and print.
  • App Icon: Simplified version for small-scale use.
  • File Formats: High-quality vector (.AI, .EPS) along with .PNG and .JPG.
  • Color Variations: Adaptable for light and dark backgrounds.

Technical Parameters

  • File Formats: Submit in vector (.AI, .EPS) and high-resolution raster (.PNG, .JPG).
  • Resolution: 300 dpi minimum for raster files.
  • Color Mode: RGB for digital, CMYK for print; include HEX/RGB/CMYK codes.
  • Clear Space & Sizing: Define minimum clear space and minimum display sizes for legibility.
  • Typography: Font details, spacing, and alignment rules; submit outlined text if using custom fonts.
  • Icon Version: Simplified icon version for small applications, e.g., 16×16 pixels.
  • File Naming: Use clear identifiers like “DigiHaat_Primary_RGB.png”.
  • Delivery Package: Submit a compressed folder with all required files, including style guidelines.

Evaluation Criteria

  • Creativity and originality
  • Alignment with DigiHaat’s values of inclusivity, transparency, and affordability
  • Scalability and versatility across platforms
  • Modern, professional aesthetic

Rewards

The winning logo will receive INR 25,000 and become the official DigiHaat logo, used across all platforms.

How to Register?

Interested participants can register through this link.

Deadline

The deadline for submission is December 10, 2024.

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Click here to view the official notification of the Logo Design Contest for Ecommerce App DigiHaat by MyGov and DPIIT.

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