Registrations are invited for Online Course on Digital Marketing by IIT Kharagpur. The last date of registration is June 25, 2023.

About IIT Kharagpur

Indian Institute of Technology Kharagpur is a public technical university established by the government of India in Kharagpur, West Bengal.

Course Details

Digital marketing is a low cost but targeted canopy for marketing. In such a context, to make your career in the world of digital marketing and help your companies excel in the digital world, you must master the art of using emails, social media, Web marketing, Sponsored marketing, Affiliate marketing, App marketing, Performance marketing, Ecommerce.

This programme will bring out why and how today’s marketers can adopt digital marketing practices, especially in this disruptive time. The participants will also learn how to use the vast data available in the cloud to fathom the behaviours of prospective and regular customers and subsequently enable them to plan for appropriate digital marketing strategies.

Mode

Online.

Course Schedule

July 3-7, 2023 from 6-9 PM.

(adsbygoogle = window.adsbygoogle || []).push({});

Pedagogy

The methods consist of lecture sessions, hands-on-exercises, discussion on cases and live problems.

Academicians with proven knowledge, Industrial experience, and demonstrable and related areas will deliver lectures and analyse case studies.

Who can Participate?

The following members can participate in the program:

  • Mid-level Managers working in any domain of business.
  • MSME and start-up entrepreneurs.
  • Aspiring Digital Marketers.
  • Faculty of B-schools.
  • Students.

Number of Seats

50. (The participants will be selected on “first-cum-first-served” basis out of the eligible
candidates).

Fee

The fee for the five-day programme is as follows:

  • For industry participants – INR 10,000 + 18% GST = INR 11,800
  • For faculty – INR 7,500 + 18% GST = INR 8,850
  • For students – INR 5,000 + 18% GST = INR 5,900

The course fee includes course materials only.

How to Register?

Interested participants can register themselves online via this link.

Registration Deadline

The last date of registration is June 25, 2023.

Contact

Email: saini[at]vgsom[dot]iitkgp[dot]ac[dot]in

Click here to view the official notification for Online Course on Digital Marketing by IIT Kharagpur.

Online-Course-on-Digital-Marketing-by-IIT-KharagpurDownload