Join the Reel Contest celebrating 10 Years of Swachh Bharat Mission! Free and open to all with exciting prizes. Submit your entry by Dec 31!
The Department of Drinking Water and Sanitation, Ministry of Jal Shakti in collaboration with MyGov is organizing a Reel-Making Campaign on the occasion of the 10th anniversary of Swachh Bharat Mission (SBM). Inviting citizens to create a suitable video (in reel format) that should value and serve as a celebratory message to communicate the importance of the Swachh Bharat Mission.
The Swachh Bharat Mission (SBM) represents a transformative phase in India’s sanitation narrative, driven by a history enriched with ancient innovations and bolstered by contemporary governmental efforts. Initiated in 2014 by the Hon’ble Prime Minister, the mission targeted making India Open Defecation Free (ODF). This massive exercise successfully mobilized nationwide participation, marking it as the largest behavioural change movement globally.
To offer tribute to the Mahatma on his Jayanti, 2nd October is observed as Swachh Bharat Diwas. As a prelude to that, to strengthen voluntarism and collective action for Swachh Bharat, a fortnight of ‘Swachhata Hi Seva’ (SHS) is observed since 2017. The annual ‘Swachhata Hi Seva’ (SHS) campaign is held from 15th September to 2nd October (Swachh Bharat Diwas) every year to mobilize widespread citizen action & ownership for Swachhata.
The reel should highlight SBM and SHS components, how it has made life easier for rural masses, its impact on their economy, it’s impact on health of rural citizens and environment (soil, water, air, discharge of harmful gasses etc.). You can use your imagination and creativity without the use of any offensive/derogatory or political content etc. (political/religious/inappropriate slur).
Broad Themes for the competition:
Interested participants can register through this link.
The deadline for submission is December 31, 2024.
